Where: The piece is available on ABC News Live’s digital streaming platform, which distributes news content nationwide.
How: By presenting a concise video package, ABC News Live positions “Thriftmas” within a broader discussion of consumer behavior. The segment’s title indicates that reporters take viewers through examples of how second-hand shopping is shared, discussed and promoted across major social networks.
Why: The holiday period traditionally drives high retail spending. Highlighting “Thriftmas” allows the network to address an alternative approach that emphasizes used or up-cycled items, potentially lowering costs and reducing environmental impact.
Background on the Term
The word “Thriftmas” blends “thrift” and “Christmas.” It has surfaced on platforms such as TikTok, Instagram and YouTube, where users post videos or photos of holiday gifts sourced from thrift stores, vintage markets or online resale marketplaces. Although the ABC News Live segment serves as the primary reference for this report, the trend’s visibility can be confirmed by a quick keyword search on those platforms, revealing thousands of tagged posts.
Key Elements Likely Covered in the Video
Based solely on the title supplied in ABC News Live’s programming list, the segment is structured to answer two central questions: what “Thriftmas” means and how it is manifesting online. Typical aspects of similar ABC explainer pieces include:
While the exact footage in the ABC News Live report is not described in the program listing, such elements reflect the network’s typical format for lifestyle trend explainers.
Context Within the 2025 Holiday News Cycle
The “Thriftmas” video appears alongside weather updates, travel forecasts and other seasonal stories. By situating a lifestyle piece among harder news items—such as storm coverage and transportation advisories—ABC News Live offers viewers practical information mixed with lighter cultural content. That strategy is common during late-December news programming, when audiences seek both urgent updates and features tied to holiday routines.
Potential Economic and Environmental Angles
The ABC segment’s title does not specify economic figures, but the premise of thrifting naturally raises topics such as cost savings, inflation and sustainability. According to the U.S. Environmental Protection Agency, waste reduction—including the reuse of consumer goods—can lower greenhouse-gas emissions and conserve resources. By spotlighting “Thriftmas,” ABC News Live aligns with ongoing public interest in reducing holiday waste and coping with higher prices.
Social-Media Reach
The phrase “taking over social media” in ABC’s title indicates notable traction across digital platforms. While specific metrics are not provided, reports on prior holiday seasons suggest that posts tagged with #Thriftmas consistently generate substantial views and interactions. Influencers often film “thrift-with-me” vlogs, in which they visit second-hand stores and outline the cost of each purchase. Such user-driven content helps amplify the trend, making it a recurring topic each December.
Relation to Broader Resale Growth
The rise of “Thriftmas” is part of a larger shift toward resale. Industry analyses frequently note increasing revenue for online consignment markets and brick-and-mortar thrift chains. Although the ABC News Live listing does not cite those figures, its decision to feature “Thriftmas” suggests recognition of that broader movement.
Conclusion
ABC News Live’s “What Is ‘Thriftmas?’” segment adds a lifestyle dimension to the network’s holiday coverage, focusing viewers’ attention on a social-media trend that blends budget-friendly shopping with sustainability. By examining the term’s online popularity, the network provides context for audiences navigating gift choices amid the busy retail season.
Crédito da imagem: ABC News Live
