Chief Executive Officer Andy Jassy said AWS is “growing at a pace we haven’t seen since 2022” and highlighted ongoing demand for artificial-intelligence services. Over the past 12 months Amazon has added more than 3.8 gigawatts of data-center capacity to support AI workloads, according to the company.
AI investments and new data center
Amazon intensified its focus on generative AI during the quarter. On Wednesday it opened Project Rainier, an $11 billion data-center complex designed to run models from Anthropic, creator of the Claude chatbot. The company also introduced Q, a conversational assistant for business customers, and Bedrock, a service that lets developers build generative AI applications on AWS. In retail, the shopping chatbot Rufus has been used by 250 million shoppers this year, with Amazon reporting that 60% of users are more likely to complete a purchase after interacting with the tool.
Advertising and e-commerce units expand
Advertising services generated $17.7 billion, exceeding the anticipated $17.34 billion. Revenue from Amazon’s core online stores segment climbed 10% year over year, benefiting from steady consumer demand despite global economic uncertainty and fluctuating trade policies. The company said previously that higher tariffs had not materially affected pricing or shopper behavior.

Imagem: Internet
 Guidance signals solid holiday quarter
Looking ahead to the current quarter, which includes the critical holiday shopping season, Amazon projected net sales of $206 billion to $213 billion. The midpoint of $209.5 billion surpasses the $208 billion analysts expected. Management forecast operating income between $21 billion and $26 billion, compared with the Wall Street consensus of $23.8 billion.
Cost reductions continue
While channeling significant capital into AI, Amazon is pressing ahead with cost-cutting measures in other parts of the organization. Earlier this week the company said it would eliminate 14,000 corporate roles to streamline operations and speed decision-making. Headcount at the end of the quarter stood at roughly 1.58 million, a 2% increase from a year earlier.
Market reaction and year-to-date performance
The upbeat report triggered an immediate rally in Amazon’s shares, which had risen about 1.6% for the year through Thursday’s close. The after-hours gain of more than 13% narrowed the stock’s gap with other large-capitalization technology names that have outperformed in 2024.
Crédito da imagem: CNBC