Skin cancer remains the most common malignancy in the United States, and statistics indicate that one in five residents will face the disease by age 70. Against that backdrop, dermatologist Dr. Adam Friedman, chair of dermatology at the George Washington University School of Medicine and Health Sciences, outlined practical guidelines designed to make sun protection as routine as brushing teeth.
Make sunscreen a non-negotiable part of the morning routine
Only 17 percent of U.S. adults report applying sunscreen every day, according to a 2024 survey of 2,200 people. Friedman argues that the practice should be viewed with the same urgency as dental hygiene because skin, the body’s largest organ, requires consistent care to minimize cancer risk and premature aging. He recommends applying a broad-spectrum product of at least SPF 30 before leaving the house, even on overcast days.
Don’t overlook ears, eyelids and lips
Commonly missed spots—eyelids, ears and lips—are particularly vulnerable to ultraviolet damage. The eyelid’s thin skin offers limited natural protection, while the top rim of the ear often receives direct sunlight. Lips lack the protective outer layer found on other skin surfaces, increasing susceptibility to harm. Friedman advises adding an extra dab for the ears and using an SPF lip balm to guard the mouth area.



