Timeline for Corrective Measures
Under the decision, X has 60 days to detail how it will address concerns about the paid verification program. A separate 90-day deadline applies to submitting plans for a compliant ads repository and improved access to public data for academic or civil-society researchers. Failure to meet these requirements could trigger additional periodic penalties, the Commission warned.
Commission Executive Vice President Henna Virkkunen, responsible for technology, security and democracy portfolios, said the ruling demonstrates that the DSA carries real consequences for companies that “undermine users’ rights and evade accountability.” The Commission indicated it remains open to dialogue but expects tangible steps toward compliance within the set timeframes.
U.S. Officials Push Back
Musk’s criticism of the EU was mirrored by several senior U.S. government figures. Secretary of State Marco Rubio described the sanction as “an attack on all American tech platforms and the American people by foreign governments.” Andrew Puzder, U.S. ambassador to the EU, called the €120 million figure “excessive” and accused Brussels of regulatory overreach that targets American innovation. He added that the current U.S. administration would challenge foreign measures it views as unfair to domestic companies.
While the Commission maintains that the DSA is applied uniformly to all large platforms accessible in Europe, the dispute highlights broader tension between Washington and Brussels over technology governance. The United States has previously criticized EU data-privacy and antitrust measures, arguing they disproportionately affect American firms.
Financial and Operational Impact
The fine represents a small fraction of X’s estimated annual revenue, but the compliance mandates could require substantial technical and administrative changes. The company has not disclosed how many users in Europe subscribe to the blue checkmark, nor has it released updated figures on its global user base since Musk took the platform private. X.ai, the corporate entity that oversees the service, did not immediately respond to requests for comment.
Although individual EU member states enforce DSA provisions, the Commission can initiate investigations and impose supra-national penalties on platforms with more than 45 million users in the bloc. According to the official Digital Services Act portal, maximum fines can reach up to 6 percent of a company’s worldwide annual turnover for serious or repeated violations.
Next Steps for X
X must present a detailed roadmap outlining design changes to its verification badge, methods for labeling paid accounts, and procedures to prevent user confusion. The plan is expected to include mechanisms for independent auditing and public reporting. For the advertising repository, regulators require a searchable database that lists all paid political and commercial content, information about targeting parameters, and data on the entities financing each campaign.
On data access, the Commission wants researchers to obtain bulk information that allows systematic study of content moderation, disinformation trends, and platform governance. Current application programming interface (API) tiers restrict such activities or impose prohibitive fees, investigators said.
While Musk has framed the dispute as an issue of national sovereignty and free expression, EU officials argue that the DSA primarily addresses consumer protection and marketplace fairness. The law obliges platforms to mitigate systemic risks, offer clear user interfaces, and cooperate with external audits. Other major services, including Meta’s Facebook and Google’s YouTube, are undergoing separate assessments that could lead to additional enforcement actions.
The confrontation adds to a series of regulatory challenges Musk faces worldwide. U.S. securities regulators continue to scrutinize his statements about Tesla, and several countries have questioned X’s content policies. The latest EU fine marks one of the largest for the company since its rebranding from Twitter, underscoring the heightened oversight Musk’s businesses face in multiple jurisdictions.
For now, the Commission’s deadlines set a clear timetable for X to demonstrate progress. If the company fails to satisfy European authorities, further sanctions could include larger fines or, in extreme cases, service restrictions within the bloc.
Crédito da imagem: Reuters