Roblox introduces in-platform short videos and AI tools while reinforcing child safety

Roblox Corporation has announced two new features designed to deepen user engagement while reaffirming its commitment to child safety. The company is launching a short-form video feed called Roblox Moments and a suite of artificial-intelligence tools that generate three-dimensional objects for game creators.

Short-form videos arrive for users aged 13 and up

The Moments feature allows players at least 13 years old to record, edit and publish clips of their gameplay directly inside the Roblox platform. Shared videos will appear in a feed viewable from the main interface. According to the company, each clip will undergo moderation before it is made public, and viewers can flag material they consider inappropriate.

Roblox stressed that age-restricted content will remain inaccessible to underage audiences. If a user attempts to open a video from an experience that exceeds their verified age, the platform will block access. The limited rollout of Moments began on Friday, with broader availability expected after initial performance and safety assessments.

AI tools promise faster content creation

In addition to the video feed, Roblox outlined forthcoming AI capabilities that aim to simplify asset production for its community of game developers. Users will be able to type prompts—such as “futuristic monster truck” or “medieval marketplace stall”—and receive fully rendered 3D models that conform to the style of their game worlds. The company expects to deploy these tools to creators before the end of the year.

Matt Kaufman, Roblox’s chief safety officer, stated that all AI-generated assets will pass through standard moderation pipelines to ensure compliance with platform guidelines. Anupam Singh, senior vice president of engineering, noted that the technology could accelerate development cycles and lower the barrier to entry for aspiring designers.

Regulatory scrutiny and ongoing lawsuits

The new releases arrive at a time of heightened attention from lawmakers and regulators. Multiple lawsuits claim that Roblox’s design exposes minors to potential exploitation by online predators. In August, Louisiana Attorney General Liz Murrill filed a suit alleging inadequate safeguards. Roblox has rejected those assertions, saying it does not intentionally place users at risk.

Beyond litigation, the company faces broader policy discussions on children’s digital privacy. Guidance from agencies such as the Federal Trade Commission outlines best practices for data protection and age verification, which can be reviewed here.

Expanded age estimation program

To complement the upcoming products, Roblox revealed plans to widen an age-estimation initiative first introduced in July. The program uses computer vision to confirm a user’s age based on a selfie and government-issued identification. Executives said the expansion will cover additional regions and languages, strengthening gatekeeping for mature content and social interactions.

Implementation timeline and user impact

• Moments: limited release started Friday; full deployment pending testing results.
• AI asset generation: scheduled for platform-wide availability before year-end.
• Age estimation: expansion underway, with no specific completion date disclosed.

Roblox’s user base surpassed 66 million daily active players earlier this year. The company believes short-form video and AI-powered creation will increase session time and encourage more developers to publish content. Safety officials emphasized that each feature was designed with multilayer protections, including automated detection, human review and community reporting tools.

Further updates on platform policies, monetization changes and developer resources are expected at Roblox’s annual conference later this quarter.

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Crédito da imagem: Thiago Prudêncio | SOPA Images