The stands themselves resembled a Hollywood red carpet. Reality-television personality Kendall Jenner, Kansas City Chiefs tight end Travis Kelce, pop superstar Justin Bieber and model Hailey Bieber, comedian and actor Adam Sandler, and rapper Travis Scott were among those photographed arriving at the venue. Despite playing for a team that did not reach the championship, Kelce walked the field in pre-game attire and greeted fans and media members before taking his seat.
Rock legend Jon Bon Jovi and his wife, Dorothea Hurley, watched warm-ups from the sidelines minutes before kickoff. The singer, whose ties to football include a past ownership stake in an Arena Football League team, stood near the Patriots’ bench and chatted with team personnel. Elsewhere on the field, business mogul and music executive Jay-Z attended with his daughter Blue Ivy Carter, creating another widely circulated photograph that blended celebrity culture with professional sports.
Two of the NFL’s most celebrated quarterbacks, Tom Brady and Joe Montana, greeted each other under the stadium lights, attracting attention from fans and photographers alike. The face-to-face moment between the seven-time and four-time Super Bowl champions underscored the historical resonance the league often highlights during its biggest game of the season.
Elsewhere on the entertainment front, Travis Scott was seen taking a selfie with a Patriots staff member near the 50-yard line and later conversing with team owner Robert Kraft. Colombian reggaeton star J Balvin found his way to a lower-bowl seat, while former tennis world No. 1 Roger Federer was spotted greeting attendees in a private suite. Their presence reflected the event’s broad international reach.
In total, the guest list illustrated the Super Bowl’s ability to unite disparate corners of the entertainment and sports industries for a single evening. According to the National Football League, Levi’s Stadium can accommodate approximately 68,500 spectators, and nearly every seat appeared occupied as kickoff approached. The mixture of global stars, retired legends and current NFL players offered a visible reminder that the league’s championship is marketed as a comprehensive spectacle rather than solely a sporting contest.
The 60th edition of the championship also retained a family-friendly component, as illustrated by the number of multigenerational attendees. Pratt’s appearance with his son, the presence of Jay-Z alongside his daughter and several athletes arriving with family members reinforced the event’s cross-generational draw. That dynamic has historically helped the league cultivate broader audiences and secure its standing among the most watched programs on U.S. television each year.
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High security and logistical coordination were evident throughout the day. Celebrity arrivals were staggered to minimize congestion, and field-level access was tightly managed by league officials and private security teams. Stadium staff coordinated with public-relations representatives for each notable guest, ensuring that interviews, photographs and on-field interactions proceeded without disrupting game operations.
Though the outcome on the scoreboard remained the primary focus for Patriots and Seahawks fans, the surrounding buzz illustrated how the Super Bowl operates as both a championship and a global media event. The pre-game musical acts, the parade of well-known figures in the stands and the interactions among athletic legends combined to produce a broadcast with multiple layers of viewer appeal. The league’s approach, which merges athletic competition with mainstream entertainment, continues to attract major advertisers and secure lucrative television contracts year after year.
Once the ball was kicked, many celebrities settled into their seats, occasionally appearing on the stadium’s large video boards and on the live television feed. Social-media platforms lit up with real-time images of Pratt’s sideline introduction, Bon Jovi’s field-level vantage point and Federer’s suite-side handshake lines. The digital amplification expanded the audience beyond the confines of Levi’s Stadium, providing an additional promotional boost for both the league and its celebrity attendees.
Despite the star-studded environment, operations proceeded on schedule. Pregame musical performances concluded without delays, team introductions took place precisely at the designated times, and the ceremonial coin toss occurred as planned. Those precise timings highlighted the league’s emphasis on maintaining a seamless broadcast flow, especially when coordinating simultaneous live entertainment elements.
As the Patriots and Seahawks vied for the Lombardi Trophy, the real-time reactions of well-known audience members were captured by cameras stationed along the sidelines and within premium seating areas. Notable moments—such as a Patriots touchdown or a crucial Seahawks defensive stop—elicited visible cheers, claps and high-fives from the celebrities on hand, contributing to the stadium’s vibrant atmosphere.
By the time the final whistle sounded, Super Bowl 60 had once again illustrated how the championship transcends traditional sports boundaries. The confluence of professional football, live music, cultural icons and international figures produced a multifaceted event that resonated with a broad spectrum of viewers. The presence of artists, actors, athletes and executives underscored the league’s strategy of leveraging celebrity appeal to maintain its dominant position in the entertainment landscape.
Crédito da imagem: Getty Images / AP / Imagn Images
