She launched two sub-brands: Eggyi.Co, which offers single-serving “bento” cakes aimed at Generation Z, and Petissier, which produces customized cakes for pets. Prices across the portfolio now range from about US$100 to US$10,000 per order. The bakery employs 14 staff members who operate two separate kitchens—one for human consumption and another for animal-safe products.
Entrepreneurial Partnership
Chan, who had run small resale ventures since his teens, entered the bakery full-time in 2022. He shifted part of the company’s focus from direct-to-consumer sales to business-to-business contracts, creating steadier revenue by supplying cakes to corporate functions and institutional clients.
Chan also emphasized social-media marketing. His approach involved tracking high-profile visitors to Singapore and delivering surprise cakes that could amplify the brand online. The strategy gained traction in June 2023 when Korean-American influencers Evelyn, Erica and Emily Ha visited the city for a beauty-store event. After recognizing the hotel backdrop in one of their posts, Chan produced a customized cake and hand-delivered it as the sisters returned from the engagement. A video of the gift gained more than 500,000 views, demonstrating the reach of the tactic.
Subsequent deliveries have gone to BlackPink member Lisa, music executive Russell Simmons, K-Pop artist G-Dragon and other public figures. The exposure has helped establish Cake Inspiration as a go-to vendor for high-budget bespoke desserts.
Defined Roles Limit Conflict
The couple attribute their smooth working relationship to clearly separated responsibilities. Chan handles external partnerships, marketing and sales, while Zhuo oversees daily operations, production schedules and internal staffing. According to the partners, the division minimizes overlap and reduces the potential for disagreements, despite their contrasting personalities—Zhuo describes herself as introverted, whereas Chan is more outgoing.
Imagem: Internet
Their complementary skill sets emerged long before their professional collaboration. Zhuo first downloaded Tinder out of boredom during a college lecture, never anticipating that her match would later become her spouse and business collaborator. Today, the pair leverage Chan’s flair for networking and Zhuo’s design expertise to maintain growth in a competitive market.
Positioning for Continued Growth
Cake Inspiration expects to pass SG$1 million in revenue during the current financial year. Management cites three primary drivers: the addition of pet-focused products, the shift toward corporate accounts, and ongoing social-media outreach. Industry data suggest that Singapore’s bakery sector remains robust; according to Statista, food-service sales have rebounded strongly since pandemic restrictions eased, providing a favorable backdrop for specialty producers.
Operationally, the bakery runs on a lean team structure. Production for human cakes and pet cakes is physically separated to meet food-safety requirements, yet both kitchens share centralized procurement and design resources. Chan and Zhuo report that order values vary widely, from modest celebration cakes to five-figure centerpiece designs commissioned by luxury brands and high-net-worth individuals.
With demand growing, the founders are assessing options for additional kitchen space and possible regional expansion. While no timeline has been disclosed, Chan indicates that future plans will continue to balance creative products with targeted marketing aimed at influencers and corporate buyers.
For now, the couple remain focused on fulfilling high-volume holiday orders and exploring new design trends. Having met through a casual swipe, they have built a business that now supports multiple product lines, a full-time staff and an international client list—all before either partner turns 30.
Crédito da imagem: Cake Inspiration
