UBS Lifts Ross Stores Price Target to $199 While Keeping Neutral Stance - Trance Living

UBS Lifts Ross Stores Price Target to $199 While Keeping Neutral Stance

New York, NY – February 21, 2026 – UBS has increased its 12-month price objective for Ross Stores, Inc. (NASDAQ: ROST) to $199 from $181 and reiterated a Neutral rating ahead of the off-price retailer’s fourth-quarter earnings release scheduled for March 3. The bank cited a balanced risk–reward profile as its principal rationale, noting that recent share appreciation leaves limited room for upside surprises yet also reduces downside pressure.

The adjustment by UBS follows a series of target revisions from other major Wall Street firms over the past two weeks, all issued as the company’s stock continues to trade near record highs. Ross Stores is currently featured on several analyst lists of equities reaching new peaks that still attract institutional buying interest.

Earnings Expectations Drive Target Increases

On February 10, Citi analyst Paul Lejuez raised his target price on Ross Stores to $224 from $188 and maintained a Buy rating. Lejuez’s model assumes earnings per share of $2.00 for the January quarter, representing approximately 14 percent growth year over year, and projects comparable-store sales to rise 7 percent. Citi anticipates the forthcoming results will exceed both company guidance and consensus estimates.

Goldman Sachs echoed the bullish sentiment the same week, lifting its target to $214 from $190 while also keeping a Buy recommendation. The investment bank remains “constructive” on the off-price segment overall, concluding that retailers such as Ross are structurally positioned to benefit from several macroeconomic factors. These include ongoing consumer trade-down from full-price channels, an increasingly resilient middle-income demographic, and moderate average-unit-retail expansion linked to tariff-driven price adjustments at traditional department stores.

With the UBS revision now public, Ross Stores carries target prices ranging from $199 to $224 among the three banks, reflecting diverging views on the degree of potential appreciation. While Citi and Goldman Sachs argue that strong traffic patterns and merchandise margins justify a premium valuation, UBS prefers to wait for confirmation from fourth-quarter performance metrics.

Company Overview and Industry Backdrop

Ross Stores operates more than 1,700 Ross Dress for Less locations and over 300 dds DISCOUNTS units across the United States. Both banners follow an off-price merchandising strategy, purchasing excess inventory from suppliers and selling apparel, footwear, and home fashions at discounts to department-store price points. According to the company’s most recent SEC filings, the chain’s average ticket remains below $15, underscoring its focus on value-oriented shoppers.

Analysts view current economic conditions as supportive of the off-price model. Persistently high inflation in certain discretionary categories has prompted many consumers to search for lower-cost alternatives, driving incremental traffic to retailers such as Ross, TJX, and Burlington. Goldman Sachs estimates that trade-down behavior could add 100 to 150 basis points to sector-wide comparable-store growth during fiscal 2026.

Beyond macro forces, tariff policies enacted in prior years continue to impact pricing dynamics across the apparel supply chain. Full-price chains have passed through some of the added costs, widening the price gap with off-price players. Goldman Sachs attributes part of its positive outlook for Ross Stores to that differential, forecasting modest margin tailwinds as the retailer capitalizes on close-out buying opportunities from overstocks at higher-end sellers.

Fourth-Quarter Catalysts

Investors will receive detailed fourth-quarter results on March 3. Key performance indicators under scrutiny include comparable-store sales, merchandise margin trends, and inventory turnover. UBS expects comps to rise in the mid-single-digit range, slightly below Citi’s 7 percent projection but above the company’s prior outlook issued in November. Management guidance then called for low-to-mid single-digit comp gains and earnings per share between $1.84 and $1.94.

UBS Lifts Ross Stores Price Target to $199 While Keeping Neutral Stance - Imagem do artigo original

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Operating expense leverage is another variable likely to influence earnings. Wage inflation moderated during the holiday season compared with 2024 levels, which could support store-level profitability. However, freight costs have begun to edge higher as global shipping lanes encounter renewed congestion. Analysts are therefore monitoring gross margin guidance for any signs of pressure in the first half of fiscal 2027.

Valuation Considerations

At Friday’s close, Ross Stores traded around $192, representing roughly 25 times the consensus forward earnings estimate. Citi argues that the multiple is justified given the company’s historical resilience in economic slowdowns and its clean balance sheet. UBS counters that the valuation already discounts much of the near-term upside and leaves Ross vulnerable to any shortfall in sales momentum or escalation in promotional activity.

Short interest remains low, signaling limited bearish positioning, while option implied volatility has risen modestly ahead of the earnings date. Market participants appear to be positioning for a catalyst-driven move but are split on direction, consistent with UBS’s view of a balanced risk profile.

Broader Investment Context

The latest research note forms part of a broader thematic debate on Wall Street regarding the relative attractiveness of traditional retail versus technology-focused equities. The original analyst roundup that highlighted Ross Stores among “best all-time high stocks” also referenced opportunities in artificial-intelligence providers and mining companies as alternative ways to capture growth or diversification. Some strategists contend that select AI names offer higher long-term earnings power with lower cyclicality than consumer discretionary shares.

Nonetheless, Ross Stores continues to appeal to investors seeking exposure to U.S. consumer spending without the inventory risk inherent in full-price chains. The retailer’s flexible buying model enables management to adjust assortments quickly, preserving margins during demand shifts. How effectively that model translated into holiday-quarter performance will become clear in early March when the company releases definitive numbers.

Until then, consensus remains focused on comparable-store sales trends, margin sustainability, and guidance for fiscal 2027. UBS’s latest price-target lift to $199 underscores confidence that Ross Stores can navigate near-term challenges, though the Neutral stance indicates the bank is awaiting further evidence before endorsing more aggressive upside scenarios.

Crédito da imagem: nicoletaionescu / 123RF Stock Photo

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