Ulta Beauty Introduces 11 Notable Product Launches for the First Week of May

Ulta Beauty stores nationwide are stocking shelves this week with a fresh lineup of 11 products spanning makeup, skincare, body care, fragrance, and hair accessories. The assortment, scheduled to roll out in early May, ranges in price from $8 to $29 and features both established labels and newcomers to the retailer’s portfolio.

Variety of Cosmetic Essentials

Makeup enthusiasts will find multiple options aimed at convenience and versatility. OPI’s new spring set of xPRESS/ON Nails enters the market at $14, offering 16 press-on styles that include soft green, baby blue, and pink ombré hues. Designed for at-home application, the nails intend to replicate a salon finish without professional tools.

Fenty Beauty expands its complexion category with the Shake N Play Buildable Liquid Blush. Priced at $28, the waterproof formula contains cucumber extract to deliver hydration while resisting sweat. Users can adjust color intensity by layering one or two dots of product, making it suitable for both subtle and bold looks.

For lip care, Buxom adds the Plumping Peptide Lip Tint at $24. The tint includes hyaluronic acid for moisture retention, a tri-peptide complex to visibly enhance lip volume, and emollients such as shea butter and vitamin E. The brand notes that the blend is intended to smooth texture while offering a wash of buildable color.

Skin and Body Care Highlights

New to Ulta Beauty’s shelves, Voesh debuts its AHA Exfoliating Body Bar at $19. The dual-sided bar combines a buffing surface that removes dry skin with a cleanser that produces a light, creamy lather. According to the company, the formulation aims to leave skin feeling clean but not stripped of natural oils.

Skincare brand Iconic London introduces the Underglow Matcha Melting Cleansing Balm for $22. Formulated to dissolve makeup while locking in moisture, the balm relies on matcha green tea, an antioxidant-rich ingredient claimed to soothe and shield skin from environmental stressors.

Mediheal’s Rose PDRN Essential Masks enter the sheet-mask segment at $8 for a four-pack. The rose-derived polymer purports to firm and smooth skin, minimize the appearance of pores, and improve elasticity—features positioned for consumers seeking spa-style treatments at home.

Targeting the delicate eye area, COSRX releases the Peptide Collagen Hydrogel Eye Patch for $23. Shoppers who have previewed the product report a cooling effect that addresses puffiness and suits sensitive skin. The patches contain peptides and collagen intended to bolster the under-eye zone’s resilience.

Complementing facial care, BLK/OPL launches the Mist Me Not Priming Spray Mist at $14. Packaged in a 2.4-ounce travel-size bottle, the spray blends hyaluronic acid, glycolic acid, green tea, aloe, cucumber, and allantoin. The formula is designed to prep skin before makeup while providing hydration and mild exfoliation.

Fragrance and Accessory Additions

Lancôme diversifies its fragrance lineup with the Les Ô Cool Juicy Hair & Body Mist. Retailing for $29, the two-in-one mist features notes of pear, verbena, and sandalwood, creating a floral-fruit scent profile aimed at the spring-to-summer transition. Consumers can apply the product to both hair and skin, eliminating the need for separate fragrances.

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Ulta Beauty’s seasonal accessories include two releases from Product-obsessed. A 4-Pack of Crease-Free Clips in pink gingham and cherry patterns arrives at $10. The clips are manufactured with smooth edges that secure hair without leaving creases. Additionally, the brand’s Printed Head Scarf debuts at $12, featuring a summer-themed design that can be used as a headband, ponytail wrap, or decorative braid accent.

Retail Context and Safety Considerations

Ulta Beauty’s latest group of arrivals reflects a broader industry trend toward multi-use products, at-home treatments, and travel-friendly formats. From press-on nails to dual-function mists, the releases focus on convenience without sacrificing performance claims such as hydration, exfoliation, and fragrance longevity.

All cosmetics sold in the United States must meet federal safety guidelines. According to the U.S. Food and Drug Administration, manufacturers are responsible for ensuring that ingredients are safe for consumer use and properly labeled before hitting retail shelves. Ulta Beauty states that each new offering aligns with those regulatory standards.

Pricing and Availability

The 11 products are scheduled to appear in store locations and on the Ulta Beauty website during the first week of May. Pricing remains consistent across channels, though availability may vary by region due to inventory demand. As with past limited-edition collections—particularly seasonal shades and scents—some items could sell out quickly.

Below is a concise summary of the products and their U.S. retail prices:

• OPI xPRESS/ON Nails – $14
• Voesh AHA Exfoliating Body Bar – $19
• Fenty Beauty Shake N Play Buildable Liquid Blush – $28
• Buxom Plumping Peptide Lip Tint – $24
• Product-obsessed Crease-Free Clips (4-Pack) – $10
• Mediheal Rose PDRN Essential Masks (4-Pack) – $8
• Iconic London Underglow Matcha Melting Cleansing Balm – $22
• BLK/OPL Mist Me Not Priming Spray Mist – $14
• COSRX Peptide Collagen Hydrogel Eye Patch – $23
• Lancôme Les Ô Cool Juicy Hair & Body Mist – $29
• Product-obsessed Printed Head Scarf – $12

Ulta Beauty, headquartered in Bolingbrook, Illinois, operates more than 1,300 stores across the United States. The retailer’s strategy often centers on weekly product rotations, giving customers frequent access to limited-edition launches and brand debuts. This week’s roll-out continues that approach, positioning the company to capture early summer shopping interest.

Consumers seeking to explore the new lineup can visit local Ulta Beauty outlets or shop online. Inventory updates will be reflected on the retailer’s digital platforms as shipments reach distribution centers and individual stores.